Steven Eagell, the UK’s largest Toyota & Lexus Retailer Group, won a combined total of 9 awards at the 2021 Toyota BRIT and Lexus Centre of Excellence Awards.

The annual Toyota Best Retailer in Town (BRIT) awards recognise the “best of the best” in the Toyota network, across a number of categories - the most prestigious of these being Best Toyota Group, Best CDA and Toyota Retailer of the Year. Steven Eagell Toyota came out on top in all three categories, with the Aylesbury, Bedford, Luton & Milton Keynes dealerships taking “Best CDA”. Steven Eagell Milton Keynes was announced as “Toyota Retailer of the Year”, retaining their title from last year, with the Tamworth dealership coming runner-up.

In addition to these awards, Steven Eagell also picked up wins for:

  • New Vehicles (Birmingham) with the Cambridge dealership coming runner-up
  • Used Vehicles (Chelmsford)
  • Toyota Financial Services (Northampton)

It was also a fantastic night for Steven Eagell’s Lexus franchise at the Centre of Excellence Awards, winning the Best Group award, with Lexus Cambridge taking Centre of the Year and Lexus Birmingham the Value Chain award, capping a memorable night for the Lexus team.

CEO Steven Eagell said: “It gives me great pleasure and enormous pride for the Group to be recognised by both Toyota and Lexus with these awards. It is the continued hard work, dedication and commitment to outstanding customer service from the whole team at Steven Eagell that results in us being recognised with these awards. Everyone can be exceptionally proud of the part they have played in this outstanding achievement.

Steven Eagell Group operates 22 Toyota and 8 Lexus dealerships in the South East, East of England and West Midlands.