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Toyota Ichiban Award Celebrations

We are incredibly proud of the staff at our Colchester and Ipswich sites for receiving a prestigious Toyota Ichiban Award.

Each year, over 2,500 European Toyota retailers compete to win one of only 47 Ichiban Awards. Our Colchester and Ipswich branches received the award for providing outstanding customer service and demonstrating a commitment to going the extra mile for their customers.



To celebrate their achievements, we organised an exclusive event at the Stoke-by-Nayland Resort near Colchester for employees from both sites, along with their family members and some of their long-standing customers. They were joined by the senior management team from Steven Eagell Group and Toyota (GB) PLC.


CEO, Steven Eagell and Agustín Martín, President and Managing Director of Toyota (GB), presented employees from the winning branches with exclusive pin badges to commemorate the award. This was followed by lunch and a range of fun activities including a driving simulator competition, with the winner getting the chance to take on Rory Butcher, current Toyota Gazoo Racing UK British Touring Car Championship driver in a three-lap shootout.

Ichiban-Awards

Ichiban-Awards



The Ichiban Award demonstrates that, as a Group, we are committed to providing outstanding service to each and every customer who walks through the door of any one of our 32 Toyota dealerships across the country. We hope our colleagues at these sites, along with their families, enjoyed celebrating their achievements!

Click below to find your nearest Steven Eagell Dealership.

Our Locations

Ichiban-Awards

​To celebrate their achievements, we organised an exclusive event at the Stoke-by-Nayland Resort near Colchester for employees from both sites, along with their family members and some of their long-standing customers. They were joined by the senior management team from Steven Eagell Group and Toyota (GB) PLC.

Ichiban-Awards

​CEO, Steven Eagell and Agustín Martín, President and Managing Director of Toyota (GB), presented employees from the winning branches with exclusive pin badges to commemorate the award. This was followed by lunch and a range of fun activities including a driving simulator competition, with the winner getting the chance to take on Rory Butcher, current Toyota Gazoo Racing UK British Touring Car Championship driver in a three-lap shootout.

Ichiban-Awards

The Ichiban Award demonstrates that, as a Group, we are committed to providing outstanding service to each and every customer who walks through the door of any one of our 32 Toyota dealerships across the country. We hope our colleagues at these sites, along with their families, enjoyed celebrating their achievements!

Click below to find your nearest Steven Eagell Dealership.

Our Locations